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Wale Goes Digital In Funny or Die’s Latest Video

You deserve to be admired if you make it back quicker than you lost it - words to live by courtesy of our man Wale, on his track Back2Ballin’ ft French Montana. We’ve been down in this beat since it dropped, releasing the original track when Wale first joined the Skullcandy family and later using the remix in our Kevin Durant Crusher commercial. We teamed up with our homies over at Powerhouse and Gifted Youth (Funny or Die’s music video and commercial wing) to ball out and game on in creating a new version of the Back2Ballin' music video. Loaded with scenarios from classics such as Altered Beast, OutRun, Streets of Rage, NBA Jam, and a few other gems, the hilarious video features Wale and French Montana as virtual players throughout the various games.

The concept for this came about when Gifted Youth pitched their idea to Wale and they were quickly partnered with Powerhouse to handle the animation. Powerhouse took their knowledge of Wale’s love for Street Fighter and all of the other throwback games they parodied in this piece to bring hip-hop into the gaming scene and pay homage to games we grew up on. The collaborative process between Powerhouse and Gifted Youth went as smoothly as possible with one exception - the animators could never quite grasp the definition of “mosquito bites.” There were definitely more than a few emails exchanged letting Powerhouse know that the boobs were STILL too big. But hey, who can blame ‘em really? See what we’re laughing about in Funny or Die’s latest release below and download the exclusive track Back2Ballin Rumble Remix featured in our Kevin Durant Crusher commercial here.

 

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